A Practical Workbook for Artists Who Want to Build a Stronger Art Business
Making great art is only part of the equation. Let's work on the business side.
You have the talent. You're creating the work. But what about everything else?
Your artist statement, bio, CV, inventory, pricing, financials, website, email list and marketing? Keeping all those pieces organized can feel like a full-time job in itself.
That's where this workbook comes in.
Business of Art: Foundations is a practical, 33-page downloadable workbook designed to help artists organize the essentials, strengthen their professional presence and take meaningful steps toward building a sustainable art business.
No complicated business-speak. No one-size-fits-all formula. Just practical guidance, useful exercises, checklists and worksheets to help you move forward — one step at a time.
[GET YOUR WORKBOOK – $27]
WHAT'S INSIDE?
Four sections. Practical exercises. A foundation you can build on.
01 | STARTS WITH ART
Build a stronger foundation for your artistic identity and professional presentation.
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Find Your Niche: Identify the subjects, style, colors and qualities that make your work recognizable.
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Art Presentation Test: Make sure your artwork is gallery-ready and professionally presented.
02 | GETTING ORGANIZED
Get your professional documents and business essentials in order.
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Digital File Organization: Create your own Artist Essentials folder.
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Build Your Artist Statement: Find the words to describe your work.
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Build Your Artist Bio: Tell your professional story.
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About the Artist: Create a more personal introduction to your work.
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Artist CV Builder: Organize your exhibitions, awards, education and accomplishments.
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Inventory Tracker: Keep track of your artwork from studio to collector.
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Pricing with a Plan: Develop a more intentional pricing approach.
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Know Your Numbers: Organize revenue, expenses and financial information.
03 | OUTREACH
Make it easier for collectors, galleries and art lovers to find you and connect with your work.
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Build Your Art Website: Understand what your website needs to accomplish.
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The 5-Minute Collector Test: Follow the collector's journey from discovering your art to making a purchase.
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The Power of Your Email List: Build relationships beyond social media.
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Artist Newsletter Recipe: Create engaging newsletters that keep people connected to your work.
04 | ONWARD
Turn ideas into action.
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Next Steps: Identify practical ways to build your audience, career and business.
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Resources for Artists: A curated starting point for books, websites, newsletters, podcasts and tools.
THIS IS A WORKBOOK, NOT JUST A BOOK TO READ
Throughout the workbook, you'll find:
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Fill-in-the-blank exercises to help you put your thoughts into words.
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Checklists to make sure important details aren't overlooked.
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Planning worksheets to help organize your business.
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Practical prompts to help you make decisions and identify next steps.
You'll finish with more than a collection of ideas. You'll have started building the documents, systems and habits that support your art business.
WHO IS THIS WORKBOOK FOR?
Whether you're just beginning to exhibit your work or have been selling art for years, there's always room to strengthen the business behind your creativity.
This workbook is especially useful for:
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Emerging artists ready to approach their art more professionally.
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Artists preparing to apply for exhibitions, galleries and opportunities.
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Working artists who need better systems for organizing their business.
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Creatives who want to improve their website, marketing and collector outreach.
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Artists who know they should be doing more on the business side but aren't quite sure where to start.
You don't need a business degree. You don't need to have everything figured out. You just need to be willing to take the next step.
THE DETAILS
Business of Art: Foundations
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Format: Digital PDF download
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Length: 33 pages
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Includes: Four sections of practical guidance, exercises, checklists and worksheets.
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Access: Download and save your copy after purchase.
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Use: Print pages or complete the worksheets for your own art business.
Your purchase includes a personal-use license. The workbook may not be shared, redistributed, reproduced or used as teaching material without written permission.
READY TO GET YOUR ART BUSINESS ORGANIZED?
You don't have to tackle everything at once.
Start with one worksheet. Organize one folder. Update one document. Take one step toward the business you want to build.
Your art deserves a business foundation that supports it.
[GET YOUR COPY OF BUSINESS OF ART: FOUNDATIONS – $XX]
Keep making the work. Keep putting it out there. Keep building the business around it.
