Business Education for Artists
Being an artist is about more than making the work. There’s the business side, too—and it can feel overwhelming.
My workshops break it down into practical, manageable steps, giving artists the tools, systems, and confidence to approach the business of art with greater clarity and intention.
Two workshops. Two stages of your art career.
FOUNDATION
Build Your Art Business: The Artist’s Business Blueprint
For emerging artists
Ready to take your art practice more seriously—but not sure where to start?
This interactive 3-hour workshop covers the essential business pieces every artist needs, from defining your niche and building a professional presence to organizing your files, finances, CV, and opportunities.
We’ll cover:
- Finding your niche and communicating what makes your work distinctive
- Building a professional digital presence
- Creating your artist CV and bio
- Organizing artwork, inventory, and important files
- Establishing simple financial tracking systems
- Finding exhibitions and opportunities that fit your work
- Approaching galleries and other opportunities professionally
- Building visibility through press and media
You’ll leave with: a clearer direction, practical tools, and a roadmap for building your art business—without losing sight of why you make art in the first place.
What past participants are saying:
“You really delivered all the details relating to being an artist today. Spot-on slides and discussions that absolutely resonated with me.” — Bob
NEXT LEVEL
Business of Art 2.0: Scaling Your Creative Career
For established artists
You have the website. You’ve sold work. You’ve built some momentum. Now it’s time to look at the business behind it.
This 3-hour advanced workshop focuses on the areas that help an established art practice become more organized, profitable, and sustainable.
We’ll cover:
- Creating a realistic financial plan
- Understanding which revenue streams are worth your time
- Pricing your work with confidence
- Simplifying bookkeeping and financial tracking
- Applying for shows and opportunities strategically
- Building authentic sales and follow-up habits
- Developing products that make sense for your business
- Creating a sustainable marketing rhythm
- Building a personalized 6-month growth plan
You’ll leave with: a clearer understanding of where your business is going, what deserves your attention, and what you can let go.
What past participants are saying:
“The presentation was very good, as were all of the tools/worksheets/templates. You're very approachable as a teacher, and I felt very comfortable asking questions based on where I am on my journey.” - Anonymous
Bring The Business Side of Art to Your Community
I offer both workshops to art centers, arts organizations, and artist communities looking to give their artists practical business education.
Interested in bringing a workshop to your organization?
Contact Jen: [email protected]
UPCOMING WORKSHOPS
